There is no published standard. Agency pages disagree with each other, and one that collected competitor rates notes that none of them cite a source. What exists is what agencies advertise, and it clusters by scope.
- Chatting only. Agencies advertise about 20 to 30 percent.
- Chatting plus promotion. About 30 to 45 percent.
- Full management, meaning chat, promotion, scheduling and reporting. About 40 to 50 percent, with some agencies listing 45 to 60.
Treat every figure here as marketing until it is in your contract.
OnlyFans takes its own fee first. Its terms, as captured in May 2026, say the platform fee is 20 percent of each fan payment. So ask any agency whether its percentage applies to gross, what fans paid, or net, what reaches you after the platform fee.
Take a $10,000 month and a 30 percent agency rate.
- Platform fee: 20 percent of $10,000 is $2,000. Net is $8,000.
- 30 percent on net: $8,000 x 0.30 is $2,400. You keep $5,600.
- 30 percent on gross: $10,000 x 0.30 is $3,000. You keep $5,000.
Same headline rate, $600 apart in one month. Get the base written into the contract next to the percentage.
The cut is meant to be the whole price for the scope, and the scope should be a list.
- Chat coverage, with the hours stated.
- Promotion on named platforms, and who posts.
- Scheduling and content planning.
- Reporting, how often and in what form.
If work you expected is missing, it is either not included or billed extra. Ask which.
Some costs sit outside the percentage, which can be fair when they are real third-party spend. Agency pricing pages list ad budgets in the hundreds of dollars a month and photo or video production at a few hundred dollars and up per session. A fair agency names these before you sign, shows the invoice for every pass-through and agrees a cap. Watch for a margin added to ad spend, and for fees on software the agency would run anyway.
Tiered means the percentage drops as revenue rises. One agency gives the example of 40 percent on net up to $10,000 a month, 35 percent to $25,000, and 30 percent above that. Check whether each tier applies to the whole month or only to the slice above the line.
A retainer is a flat monthly fee, sometimes with a smaller percentage on top. Industry guides report basic retainers of roughly $500 to $2,000 a month and full-service retainers from $5,000, and one describes a $1,000 retainer plus 20 percent of earnings above $5,000. A retainer costs the same in a $3,000 month as in a $30,000 month, so it punishes a slow one.
- Upfront fees. Onboarding, setup, deposit, signing. Agency red-flag guides quote pitches like a $2,000 onboarding fee or a $5,000 deposit. The commission is the agency's payment. A large payment before any work starts is the pattern to walk away from. A small itemized cost, like a photo session, is different and still belongs in writing.
- A split that is not written down. If the percentage, the base (gross or net), the tiers and the extras are not in the contract, the rate can change the month after you sign.
This is general information, not legal advice.
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Compare take-home on a real month, not the headline rate. Ask any agency for a worked dollar example in writing.
QUESTIONS
Agencies advertise roughly 20 to 30 percent for chatting only, 30 to 45 percent with promotion added, and 40 to 50 percent for full management. There is no published standard, and the base, gross or net, matters as much as the number.
It depends on the contract. OnlyFans takes 20 percent of each fan payment first. A rate on net applies after that, a rate on gross to the full amount fans paid. On $10,000 at 30 percent the gap is $600 a month.
Industry guides treat onboarding, setup and deposit fees as a warning sign. The commission is meant to be the agency's payment. Small itemized costs for a named item, agreed in writing, are a different thing.
On a $10,000 month at a 30 percent rate on net, the agency receives $2,400 and you keep $5,600 after the platform fee. Ask any agency to run that arithmetic on your own numbers before you sign.